Q1Please, briefly describe Silvertel to our readers.
Silvertel is a UK based company that designs and supplies electronic modules to the worldwide market. Our products provide analog and power functionality and are key components in applications including telecom, datacom, security systems, and commercial electronic products.
Our full product range encompasses Power Over Ethernet, SLIC’s, battery controllers, DC/DC converters, wireless chargers and LED drivers. Because both our design and manufacturing are in the UK, we are able to offer very high quality at a competitive price.
Q2Please, point out the strengths that differentiate Silvertel over the competition.
What the customer wants and needs is always our primary consideration. Our goal is to be the best at what we do. That is to say, we strive to deliver the highest quality, first class electrical performance, the smallest size, lowest cost, and last but not least, superb customer support.
Our team of professional engineers has the experience, knowledge and commitment to respond positively to practically all customer requirements, and we aim to reply to customer questions quickly and diligently.
Our competitors are large international IC manufacturers. These companies can be very slow to respond to customer demands and problems, and their product development cycles can be long. We aim to outperform the large companies, by being more responsive to our customers.
Q3Please tell our readers a bit about your flagship products.
Our largest product range is Power Over Ethernet (PoE). This is a technology that allows power to be sent to the end equipment over the data cable, therefore saving the need for a local mains power supply and expensive mains cabling.
While the largest applications are IP phones, security cameras, door entry systems and wireless access points, this technology can also be used in any equipment that is connected by an Ethernet cable.
We supply the largest range of POE modules of any company in the world, so we already have a solution for almost any customer requirement. Our modules provide power from 1W up to 100W, and offer the smallest package size in the world. We are able to offer the customer complete fully tested and approved POE solutions that are quick, easy and cost-effective to use.
Q4What markets do you see your company targeting in the future?
Geographically, we already supply to over 70 countries worldwide through our network of local distributors. Our biggest markets are in the USA, Europe and the Far East.
Japan is one of our target markets for growth. Global Electronics has recognized the potential, and has been actively promoting Silvertel products to make this growth happen.
Q5Are there in Japan any specific industries and/or application spaces where you particularly expect strong growth?
In Japan, the biggest areas for POE seem to be focused on Wireless Access Points (WAP), and security cameras. However, we have seen a growing number of requests for Industrial Automation and Control; these applications tend to use higher voltages, such as 24v rather than the more standard 12v or 5v, so we have developed 2 new products specifically for this growing market: the Ag9924 and the Ag5324.
Q6Tell us what your expectations are relative to the future of your partnership with Global Electronics.
We are very pleased with the performance of Global Electronics recently. We appreciate they have been putting in significant efforts to promote our products, which have led to an increasing number of new design wins.
More importantly, Global has also helped uncover new areas of opportunity, which as a result have driven the development of new products such as the above-mentioned Ag9924/Ag5324 for Industrial Automation and Control applications. We expect our sales in Japan to continue to grow at a high rate.
Q7Feel free to use this space to send a message to our Japanese customers.
We want to thank our Japanese customers for giving us the chance to be part of their successes, and look forward to working with them in their future endeavors. By choosing Silvertel products, you can rest assured that you are using a company that is committed to giving you the best possible products, customer service and technical support.